So, the new Helen Mirren L’Oreal ads have launched today – co-incidentally, because I rarely have the TV on in the day time, I’ve just seen it.
Cheesy as it is, it’s so heartening to see that there is no digital enhancement at all; and she looks wonderful. I’ve heard from behind the scenes that she was adamant that there would be no photo-shopping or enhancements, so you really do see her as she is.
I’ve also looked at how L’Oreal are tackling the older skin message with this campaign for Age Perfect Cream. Extraordinarily, they barely mention age at all. At last! Using an older spokesperson appears to be enough to get the message across that it’s a cream for older skin.
“Age Perfect’s 1st night cream helps improve the appearance of skin before, during and after the menopause. Enriched with peptide-rich Soya Bean Extract, the rich, hydrating formula pampers the skin’s natural replenishing function through the night.”
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