Ok, here’s my problem with Exten-10 from Good Skin Labs. It’s claiming, somewhat outrageously, that after 4 weeks use, you will look ten years younger. I seriously don’t know of any other product that makes such an outlandish claim. If you look at the picture above, you’ll see that the stats claim ‘100% of subjects demonstrated an improvement in radiance and moisturisation’, but when you look at the ‘After 4 Weeks Look 10 Years Younger’ line and you’ll see there are absolutely no stats.

I’d suggest that is because nobody felt they looked anywhere near 10 years younger. I’d also suggest that it is physically impossible for a cream to wipe 10 years off your face in any number of weeks, let alone 4. I know the PRs for this brand and as beautiful as they are, they do not look supernaturally young, which is kind of what you’d expect if the claims are anywhere nearly true. 

Good Skin Labs is owned by Lauder, whose other brands, Estee Lauder, Clinique, Bobbi Brown, MAC and many, many others don’t even come close to making such claims and if it were even vaguely true that that technology exists, it would be in all their creams, surely, and we’d all be looking a decade more youthful.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.