Having A Problem With Good Skin Labs

Ok, here’s my problem with Exten-10 from Good Skin Labs. It’s claiming, somewhat outrageously, that after 4 weeks use, you will look ten years younger. I seriously don’t know of any other product that makes such an outlandish claim. If you look at the picture above, you’ll see that the stats claim ‘100% of subjects demonstrated an improvement in radiance and moisturisation’, but when you look at the ‘After 4 Weeks Look 10 Years Younger’ line and you’ll see there are absolutely no stats.

I’d suggest that is because nobody felt they looked anywhere near 10 years younger. I’d also suggest that it is physically impossible for a cream to wipe 10 years off your face in any number of weeks, let alone 4. I know the PRs for this brand and as beautiful as they are, they do not look supernaturally young, which is kind of what you’d expect if the claims are anywhere nearly true. 

Good Skin Labs is owned by Lauder, whose other brands, Estee Lauder, Clinique, Bobbi Brown, MAC and many, many others don’t even come close to making such claims and if it were even vaguely true that that technology exists, it would be in all their creams, surely, and we’d all be looking a decade more youthful.


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6 responses to “Having A Problem With Good Skin Labs”

  1. Great post Jane. I have a problem with brands claiming their products do outlandish amazing things. How come these marketing slogans and campaigns are making it to the mainstream in the first place? Should they not be stopped at inception by the powers that be for misleading and false product claims etc? I just don’t get it.

  2. Just this morning, moments before reading your post, I got an email from Estee Lauder that states that their Time Zone series will let you “Look 10 years younger in just 4 weeks.”

  3. Anonymous

    I have a chuckle when comparing the advert that appears for Clinique’s Even Better Clinical Dark Spot Corrector in UK and American magazines. Its the ad where there are eggs balanced next to the product.In the American ad the spots on the eggs disappear completely. In the uk one there is still some pigmentation on the egg.

  4. I hate this obession with looking younger. I’d like my skin to look good but but I don’t need to look ten years younger – the rest of me won’t match!

  5. i dont know how they got ‘you will look 10 years younger’ from ‘100% of subjects demonstrated an improvement in radiance and moisturisation’.

  6. astrorainfall @ beauty box

    Actually I’m not surprised that they did put such a claim because they always use their “research study groups” as proof of results…

    But even they can’t get away with something as ludicrous as this statement…

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