Deciem Mini
Deciem Mini

Deciem Hand Chemistry has come a long way in a year. Bearing in mind that the product celebrates one year in existence on Thursday, it’s Boots No. 1 selling handcream*. Hand Chemistry had some stellar PR on it – I don’t think there was a journalist or blogger who didn’t get hands on with it, but even so, stuff like this doesn’t happen for no good reason.

I made it my Product Of The Year last year – a late, but great entry for being a product that genuinly is transformational for hands. I don’t have enough good things to say about it, really. To get a No.1 seller in a national high street store is no mean feat – yes, everyone might rush at it first time around, but do they repurchase? Well, clearly so, even at nearly £20 for the large size.

The brand puts high quantities of actives in their products which makes them do what they promise they will. When a brand behaves differently in saturated market, we notice, because, thanks to over-enthusiastic marketing, a lot of products end up disappointing.  I’ve liked everything they’ve done so far, not least because they’re generous with hyaluronic, but also because they’re pushing out product after product that challenge everything else in the market. It doesn’t mean I use everything – certainly not the Fountain Molecule supplements – but if you are interested in watching a brand’s trajectory, Deciem is definitely one to watch.

So far, they’ve stuck to body, hair and supplements. Face is coming, of that there is no doubt, and when it does, I think it’s going to hit other brands right in the whatnots. Call me a beauty geek, but I find their path and their fearlessness fascinating. The brand has already ruffled feathers – good!

Anyway, Happy Birthday to Hand Chemistry (only in beauty world can you find yourself wishing a hand cream a happy birthday) and if you want to try the Hand Chemistry Intense Youth Complex Mini, it’s £7.99 HERE.

*in sales value at Boots UK between 20 October 2013 and 30 June 2014.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.