I’ve kept very few skin care products – for obvious reasons – but I loved the packaging of the Guerlain Midnight Star Collector 2011 so much it found its way into the keep box. I can’t see there is any way that anything similar would be produced now because of the drive to cut down on plastic and excess packaging.
The contents of each of the little ten tubes are face primer with the idea being that you open a new one whenever you want to use primer. Yikes – definitely wouldn’t happen now, especially not at the £65 or so that it was in 2011.
Most evident is the bee – a symbol for the brand since 1853. Guerlain’s founder, Pierre-Francoise-Pascal (imagine calling that out in Tesco!) Guerlain createda cologne (eau de cologne Imperiale for Empress Eugenie and decorated the bottle with bees. Since then, the bee has always been with the brand. Fortuitously, as it turns out, because it’s the perfect symbol for their recent sustainability work.
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Would like to hear more about Guerlain’s sustainability work. I’m enjoying this trip through your archive.
I was in conversation with them about doing a proper post about it before we got to the situation we are in now so I think that’s something that will have to wait until we’re a bit more back to normal. Thanks though – glad you’re enjoying it – I’m enjoying doing it.