Behind the scenes, various reports deliver news and stats on how well products sell. I often get to hear what is and isn’t selling well, usually from competitor brands! It’s very useful to have this information – there is so much hype and marketing but the truth of the matter lies in performance. Giorgio Armani make up, despite fairly limited availability in the UK compared to many other beauty brands sells incredibly well. There is little doubt that the Giorgio Armani Night Light (Halo of Light) Palette will sell out even at £99 HERE. It’s one to look out for on Black Friday, I think because HoF usually does good offers, as does Debenhams.
As you can see, it’s a double layer palette with a powder (Luminous Silk) and two concealers (Maestro fusion foundation formula, so you can add it over the complexion to cover base fade or use to conceal). The shades have a little bit of leeway if you fall into the pale skin tone category, and overall, I’d say this is more a palette for lighter tones, despite it being a brown smoky look. There are ten eye shades, split between sheen (Eyes To Kill formula) and matte (new formula) in the palette. The concealers are Shade 5 and Shade 3 – the powder is Universal.
Three out of five of the first row of pearls, as you can see, are rather light – but they are jewelly and beautifully toned; they lay down on the skin perfectly with only the smallest amount of drop. I’d be using them as washes of shimmer rather than full colour. I actually think metallic sheens are where sponge applicators have their place – brushes disrupt all the shimmer and I find using a sponge to put down the colour and then a brush to blend a better system to minimise drop (I used a sponge applicator to swatch). The second row is more pigment fuelled mattes – even the lightest shades have plenty of colour to them and using the black shade as lid or crease colour, I can see a beautiful, jewelled smoky eye appearing. However, there was drop. £99 is a big lay-out, so I think you’d need to be sure this is your kind of ‘eye’ and also that you can get some use out of the powder and concealers. I also think that the first ingredient of the shadows shouldn’t be talc these days, especially when you’re part of L’Oreal with any number of more sophisticated formulas available.
I’d also prefer to have seen blush or lip in the bottom section of the palette – it seems odd to rule out such a big proportion of beauty lovers on the grounds that they’re not a match for the powder or concealers. Blush or lip would have been much more all-encompassing and tone embracing.
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