Giorgio Armani Flash Gloss Shade 701
Giorgio Armani Flash Gloss Shade 701

So here it is.. Shade 701. The grey gloss that’s got everyone wondering.

Giorgio Armani Flash Gloss Shade 701
Giorgio Armani Flash Gloss Shade 701

As you can see it looks completely different inside than outside.. I’ve taken pics in the sun and out of the sun. In the sun, 701 looks green, yet inside it’s definitely grey.

Giorgio Armani Flash Gloss Shade 701
Giorgio Armani Flash Gloss Shade 701

It’s got a myriad of multi-coloured shimmer particles so fine that they’re not obvious at all.

Giorgio Armani Flash Gloss Shade 701
Giorgio Armani Flash Gloss Shade 701

If I show close up you can see the multiple sparkles.

Giorgio Armani Flash Gloss Shade 701 Close
Giorgio Armani Flash Gloss Shade 701 Close

So how does 701 look on the lip? Well, it’s like a vampish glossy stain.. definitely grey but sheer enough that your natural lip colour comes through to counteract any draining effect. The shimmer is also well shot with pink to uplift it. It’s positively, absolutely sexy and I think any age group can get away with this either as a top-coat, or as I’m wearing it, straight onto the lip.

I’m thinking that 701 is going into the beauty hall of fame. It’s £23.50 and already low stock HERE. I know £23.50 is a LOT for a gloss, but this is one of the few I’d probably pay double for, greatly helped by the fact that it doesn’t disappear quickly as glosses can.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.