On counters in June, the new Giorgio Armani fragrance for women is a blend of many of my favourite notes: mint, lemon, Water Jasmine (a lighter version of full on Jasmine), pink peppercorns, brown sugar and labdanum. Naming these notes makes you think of Mojitos, florals and sharp sweetness. However, although individually each note is delicious, put together, it suprisingly made a fragrance that is not for me. Maybe it isn’t quite sweet enough, or quite floral enough, but on first impression it was not to my personal taste. In saying that, I waved my wrist under enough impartial noses and they all liked it well enough, describing it as ‘holidayish’. The intial impact seemed hefty almost, but later in the day I found myself liking it better – it seems to slide into a sweeter, warmer demeanour as time goes on. Given that Armani fragrances are outrageously popular and sell frantically in the UK, I can see that this will also be a winner. What isn’t in doubt is the beauty of the ad campaign – model Emily DiDonato is captivating (and only 19!).
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