Okay so it’s time for the reveal on the hair dye I’ve been raving about which is about time, because I hate keeping secrets! I know that some BBB readers took the opportunity to trial it earlier in the month and feedback was mainly very positive which is encouraging, especially in terms of colour. 

So, Olia is a home hair colourant that uses oil instead of water as a base. Without going into too much science (in fact, no science!), water-based dyes have to pretty much fight their way into the hair shaft whereas oil penetrates far more easily. This translates to better conditioned hair and that has definitely been my experience – no more knots or snaggles..not one. The oils are extracted from sunflower, camelia, passionflower and white meadowfoam.

The other big thing is that there is virtually no smell (oh, and no amonia either) which just makes that whole hair-smells-of-dye-for-a-week thing disappear. While I still think the one improvement could be more shine, I’ve used Olia twice now and am genuinely happy with both colour and hair condition. I’m going darker next time – eek – but can safely say it has found a permanent place in my hair routine. 

So, Olia launches into Superdrug, Boots and Tesco from the end of next week for £6.99 in 21 shades. You can find out more HERE

*NB: You still need to patch test 48 hours prior to use. 

*Sponsored post.


*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.