I’ve written before about Frontcover being mercilessly copied by other brands – it’s a stellar example of how cut-throat the beauty industry is and how easy it is for a small brand to be completely submerged by a bigger one. The thing Frontcover have on their side is an army of fans that aren’t going to be swayed away by a cheaper price and inferior product even if it looks exactly the same. I’ll have some examples of this coming up later in the autumn – they’re quite shocking really in their blatent copying – but for now, the highlights of Frontcover Autumn/Winter 2012 are below.
|Frontcover Party Queen, £35|
|Frontcover True Colours, £25|
|Frontcover Desk to Date, £16|
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