I’ve ended up reviewing the Frezyderm Instant Whitening Toothpaste almost accidentally – while judging for a beauty awards event, we had all the products laid out in front of us (it’s more usual to just fill in a form from your laptop at home so it’s actually a much better method to be hands on in a group and really discuss the products properly) so I decided to give it a go there and then.
Bearing in mind that I had no toothbrush to hand, I just wiped it on my teeth with my finger (washed hands!) and left it a minute or so. The formula is very blue and it’s extremely strongly flavoured (and that minty ‘flavour’ stayed all day – an unexpected and not terribly nice effect) BUT even in that brief time it was on my teeth, there was definitely a brightening effect. I might put it down to wishful thinking were it not for the other judges agreeing that there was a noticable difference. Because of the strength in taste of the toothpaste (which contains patented silicone granules) I probably wouldn’t regularly use it but for a quick brighten, I can’t fault it. However, as I’m writing I’m wondering if those silicone granules fall into the micro-bead category. I’ll do a bit of further research, but in the meantime, Frezyderm Instant Whitening Toothpaste is HERE.
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