I’d almost completely forgotten about this lovely brand, Fresh, that used to be one of my absolute favourites. Once they stopped using PR, it became hard to find out what was new, so I gave up. But, I always loved the Gloss Absolutes, not only for their pretty packaging but for being frontrunners in the tinted balm stakes. Pomegranate extracts, shea butter and jojoba oils leave lips lusciously soft. The best shade for summer is red/orange Desire. There is a Fresh store on Marylebone High Street; 0207 486 4100.

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