For All Those Asking: A Better Way To Approach

Quite rightly, people have been asking me to flag up a good social media approach, which I really should have done in the first place to balance things off. I liked the tone of this email from the outset, and even though I sent him an email saying no thank you, he still came back with a polite, enthusiastic and measured response. I’m aware that this email probably went out to hundreds of blogs, and given that, he has made it sound quite personal. It’s not amazing, but it is much, much better than many.

Hi Jane

I’ve been checking out your beauty blog, and I love it! Especially appreciate all your photos so that I can really see what you’re talking about. I wanted to introduce myself and tell you about one of the largest directories of beauticians in the U.S, XXXXX.

At its core, XXXXX provides a lot of utility for beauticians and their clients, and is also a good resource for finding other avid beauty bloggers.

I wanted to get on your radar and start talking about ways that we might be able to work together. I hope you’ll have the opportunity to check out the site. I’d appreciate the chance to talk further either by email or phone!

Thank you,

XXXXX



Hi Jane,
Thanks for getting back to me! I totally understand how XXXXX might not be of great interest to you, but I still wanted to share our newest feature–it’s this neat little widget that lets your reader search tons of MUAs right from your site. Please feel free to preview it here: XXXXX.

I really like and respect your blog, and I’d love to get your thoughts on the widget. I’ve attached custom code that makes it clear that it’s for the U.S. Given your readership, I think it may still prove to be very useful!
Thanks again,
XXXXX


Discover more from British Beauty Blogger

Subscribe to get the latest posts sent to your email.


Posted

in

by

Tags:

Have your say

8 responses to “For All Those Asking: A Better Way To Approach”

  1. Ailsa

    Loving that you’ve done the flip side of the original post and given examples of PR approaches that you’ve respected!

    I’d wonder though,how many non-inspirational PR’s will find this post and then go forward to copy the examples you’ve given word for word….?

    I think the examples you’ve used are spot on, except my one personal pet peeve – kisses on emails that aren’t for/from loved ones! I hate having to reply to them as I never use ‘the kiss’ on work related emails and it always makes me feel as if I’m being unnecessarily mean.

  2. I also got this email and I responded because I thought it was nice/genuine too! Its amazing what a more personal approach can do. Great post Jane, as always xx

  3. Ola

    Ailsa, they’re not kisses – they’re x-ed out names of company and person 🙂

  4. @Ailsa – I think the “kisses” are just X’s to blank out any identifying details.

    @BBB It’s interesting to see the opposite side, thanks for sharing!

  5. Yes, Ailsa.. those kisses are just blanking out his name.. so sorry – my fault for confusing the issue! X

  6. I got sent this email too! I was terrified that it was spam so have not quite yet replied. Thanks for bring this up Jane! Great useful posts as always. X

  7. Thanks for posting a positive alternative Jane. x

  8. Ailsa

    Argh huge fail! I read the kisses in the middle correctly (as blanked out), but honestly thought the ones after ‘Thanks again’ were the sign of an over eager e-mailer!

    Well, if you can’t beat ’em, join ’em!

    Ails
    xxxx

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover more from British Beauty Blogger

Subscribe now to keep reading and get access to the full archive.

Continue reading