Quite rightly, people have been asking me to flag up a good social media approach, which I really should have done in the first place to balance things off. I liked the tone of this email from the outset, and even though I sent him an email saying no thank you, he still came back with a polite, enthusiastic and measured response. I’m aware that this email probably went out to hundreds of blogs, and given that, he has made it sound quite personal. It’s not amazing, but it is much, much better than many.

Hi Jane

I’ve been checking out your beauty blog, and I love it! Especially appreciate all your photos so that I can really see what you’re talking about. I wanted to introduce myself and tell you about one of the largest directories of beauticians in the U.S, XXXXX. At its core, XXXXX provides a lot of utility for beauticians and their clients, and is also a good resource for finding other avid beauty bloggers.

I wanted to get on your radar and start talking about ways that we might be able to work together. I hope you’ll have the opportunity to check out the site. I’d appreciate the chance to talk further either by email or phone!

Thank you,

XXXXX



Hi Jane,
Thanks for getting back to me! I totally understand how XXXXX might not be of great interest to you, but I still wanted to share our newest feature–it’s this neat little widget that lets your reader search tons of MUAs right from your site. Please feel free to preview it here: XXXXX.

I really like and respect your blog, and I’d love to get your thoughts on the widget. I’ve attached custom code that makes it clear that it’s for the U.S. Given your readership, I think it may still prove to be very useful!
Thanks again,
XXXXX

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