Fashion Gets Spiky With Bloggers
To be honest, in thinking about pushing out this post in response to The Independent’s blast at Fashion bloggers, I almost couldn’t be bothered. Their stance that fashion writers and fashion bloggers have reached a ‘cat-fight’ co-existence as editors start to realise just how influential bloggers can be is so predictable as to be barely worth the ink. But, that said, beauty does tend to link inextricably with fashion so it may well have relevance for us beauty bloggers as a pre-cursor of things to come. Basically, Paula Reed, fashion editor at Grazia, sat behind upstart tweeny fashion blogger Tavi, and found her view blocked by Tavi’s preposterously proportioned hair bow. This caused a stream of fashion folk to wonder what a 13 year old was doing in a row further forward than a fashion editor anyway. Selfridges’ Creative Concept Manager finds it mind-blowing ‘that bloggers like Tavi are at couture shows and being showered with all kinds of gifts’ and finds it ‘sours things a little’ for her. And yet, what is issuing grown up couture invitations to a 13 year old girl if not a creative concept? Robert Johnson, associate editor at GQ says, ‘bloggers are attractive to the big design houses because they are so wide-eyed and obsessed, but they don’t have the critical faculties to know what’s good and what’s not’. A couple of points, Robert. You say wide-eyed and obsessed like it’s a bad thing? Better to be fresh, alert and open to ideas than jaded and professionally critical, I think. Fashion isn’t rocket science – it’s all about personal perspective and working on a fashion magazine might give you credentials in critiquing, but it doesn’t give the right to assume a layperson’s opinion can’t be valid. Fashion, like beauty, relies on falling in love over and over again with collections – we can’t sit around and say it’s all dreadful. It is that very obsession combined with innocence that brings a fresh eye and a new perspective. He concludes that as soon as a fashion blogger has been invited to a couture show that they’ll immediately be unable to cast an impartial eye for fear of not being invited back. Er, doesn’t exactly the same principle apply when it comes to scoring some juicy fashion ads for the magazine? Impartiality, I find, is a moveable feast. I kind of hope that things will never come to this with beauty – so far, beauty magazine editors seem to be viewing beauty bloggers with a curious eye, more than an overtly critical one. It only takes a couple of minutes scanning some of our better beauty blogs to realise that when it comes to testing, product knowledge and telling it how it is, we are a wealth of valuable information fast becoming a widely used resource for decision making and influencing. Happy co-habitation in BeautyLand would be nice.
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