Due to hit the shelves in August, Lancome’s lastest little bit of lash genius is a booster formulation that you apply like a mascara. It contains the same key ingredient used in anti-hair loss products, and promotes lash growth. As well as making lashes longer and lovelier, Powerbooster prevents premature lash loss. While I’m not really keen on vibrating mascaras I can see the point of these vibrations as they help the white booster reach the very roots of the lashes, priming them for mascara and coating effectively. This is a definite emerging trend, with other lash boosting formulas sure to follow with brush applicators. It’s only a matter of time, I feel, before we see mascaras with lash growth formulations built in; it’s all just a question of who manages to do it first. Lancome Oscillation Powerbooster will cost £26.50.

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