Late February sees the arrival (on-line, initially) of French skincare brand, Etat Pur. I really do like the look of this simply packaged line which has something for every skin type. In particular, the concentrated Actives are especially interesting, as you can pretty well target any issue with one of these pure boosters. The range also contains biomimetic technology (adapting procedures in nature to the human skin and body to enable better functioning).

Etat Pur contain plenty of naturally derived ingredients, but they aren’t slaves to that philosophy; basically, they put what is needed in the product to make it most effective. A two minute skin questionnaire helps you decide which products are right for your skin type, but from the look of the site (in French so I can’t be 100% accurate), this is an ideal range for someone who is at least somewhat educated about their skin, and interested in its changing conditions, whether it be weather, hormonal or stress related. I think if you understand your skin, you’ll find the site easily navigable. 

Prices seem extremely reasonable (Hyularonic Acid booster for EU14) because Etat Pur claim to use only what is needed and don’t add any unneccessary frills to the products. 

I’m really looking forward to finding out more, and delighted that they have Micellar Waters – my favourite cleansing method. 

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.