Tom Pecheux, Creative Make Up Director for Estee Lauder has come up with a 3 piece make up range that celebrates iconic French beauty. Originally destined only for Paris stores, it is now launching in London and New York. UK residents will find it at Selfridges from 20th May but it is in such short supply that it will probably only be available for about a week.

So, Pure Color night arrived at my door about an hour ago…my inital thoughts on the visual I was sent was ‘disappointing’. It’s not a great picture of the products really because you don’t see just how sleek the packaging really is. In reality, the products are far more impressive. They’re set in heavy packaging with a metallic twist in the colouring; gold and a deep blue. The highlighter – Pure Color Luminous Powder, £28 – is feather light and a gorgeously creamy texture – and paler than it looks in the pic. My favourite piece is Pure Color Ombre Effect EyeShadow in Naughty Black, a trio of chocolate shades, £15.50 – a mini trio of textures and shades in black/brown for a truly sexy smoky eye. Lastly, Pure Color Lip Gelée in Kiss Me, £16, is a light gloss in a nude rose tint – suit all – with a heck of a sheen on it. The gloss is probably the least impressive…it’s a very safe colour for a departure range and it probably would have been more interesting and creative to use something brighter and more visually stunning. In fact, it’s a little bit uncreative considering the Creative Director came up with it! If you can only choose one item from the range it has to be Naughty Black – I can see it becoming an absolute staple for deep brown smoky eyes or variations on eye lining….it’s just lovely.

Pecheux says, “I wanted to create the ultimate in French sensuality and sexiness — black eyeshadow for a naughty, smokey eye; highlighter for a healthy glow and lips that men will not be afraid to kiss.” Blimey.

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