If you keep a close eye on the Estee Lauder group, you’ll see that there is a definite eastern influence starting to trickle through the brands. Both Estee Lauder and Clinique have Korean experts to hand for quotes and creative input, and I’m sure it won’t be long before other brands within the group follow suit. The Estee Lauder Micro Essence Infusion Mask hits stores in December at £50 for six sheet masks which I think is a little bit chancy on the price side!
If you are a fan of sheet masks, you’ll know they vary wildly in price, and also in efficacy. The claims on this essence-in-lotion mask are that a bio-ferment (fermented is a key word coming our way in beauty) micro-nutrient complex gives dewy, fresh and translucent skin .. cough.. ‘alive with youthful radiance’. Just to point out here that radiance and youth aren’t a particular link – skin of any age can have vitality and radiance. I am sure, nearer launch time, I’ll hear more about the bio ferment (in a double dose apparently) element.
In texture, it’s super slimey – but in this context that’s a good thing! The mask is absolutely saturated with product that feels soft and silky on the skin. While I lay there looking like a serial killer letting the mask do its work (I hate the cold feeling when they first go on the skin so pop it on a radiator for a few minutes in the packet beforehand if you can’t face the shock of a cold and wet face) I thought the sheet mask method is the most unattractive way ever to nourish your skin. But, it’s a sign of things to come. If you have small children, warn them first. Mummy lurching out of the bath with killer face could give them nightmares for ever. The end result was pleasant – definitely softer and more plumpy looking skin.
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