Well, we’ve certainly given Drunk Elephant a warm welcome here in the UK. They’ve had a little pop up shop at SpaceNK on Regent Street and it’s been absolutely rammed with skin care lovers snapping it up. I discovered their Juju Bar in 2014 and was intrigued by their name more than anything. It’s so named because the brand uses Marula oil and elephants are very fond of the Marula fruit. Unfortunately – or fortunately, depending upon how you look at it – the fruit ferments in their stomachs and makes them tipsy. It’s not clear whether the elephants like it or not but they don’t seem deterred by it and nor have they been found trying to sing Danny Boy while weaving their way home, so perhaps it’s not so bad. Estee Lauder Companies was rumoured to be looking at investing in Drunk Elephant, which in the end took their investment from private equity firms in order to expand globally.
So, where to start? The product I have most experience of is the basic Marula Oil – it’s a beautifully textures, omega laden, skin compatible oil that, if you love an oil, won’t be any regret at all and it’s an easy recommend. I’ve heard rave reviews about the C Firma Day Serum (you might not like the smell of this – absence of fragrance means there is no hiding from a ‘raw’ smell) but personally, I didn’t love it. It created little squirls on my skin if I rubbed it and felt filmy. It’s £80. B-Hydra Intensive Hydration Serum is a joy – light and fresh but also instantly skin softening and contains pineapple Ceramides and Pro-Vitamin B5. It’s £52. The smaller Marula oil is £40 which feels a bit more friendly on the purse, but I’m actually thinking, if you’re seriously considering changing up your routine, that you might be better to bite the bullet and buy the Littlies Kit for £90 that contains a bit of everything: 30ml Beste™ No. 9 Jelly Cleanser, 8ml C-Firma™ Day Serum, 8ml B-Hydra™ Intensive Hydration Serum, 8ml T.L.C. Framboos™ Glycolic Night Serum, 8ml Virgin Marula Luxury Facial Oil, 15ml Lala Retro™ Whipped Cream, 15ml Umbra Sheer™ Physical Daily Defense SPF 30, and 5ml Shaba Complex™ Eye Serum.
Think of Drunk Elephant in terms of grown up ‘cleaner’ beauty – I use the word clean cautiously because there are so many interpretations but the brand doesn’t use the six common skin issue culprits (Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS) so if you’re reactive to any of these, you should be safe with DE. The brand calls itself ‘clean compatible’ using ingredients that skin is better able to utilize effectively but it’s not completely synthetic free.
Drunk Elephant is a very cool, of the moment brand that in four short years has grown exponentially – brands that don’t resonate with what beauty consumers want don’t flourish in this way so it’s certainly speaking strongly to people who want to be more considered about what they’re putting on their skin. Let me know if you jump on the Drunk wagon – I’d be intrigued to know your thoughts. I want to try the Night Serum, I think. You can find everything HERE.
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