From the name alone, I was expecting a mahoosive brush on the new Diorshow Pump’n’Volume Mascara wand. Usually, brands need to lock down the massive message with a biiiiiiiiig brush which implies biiiiiiiig lashes, but while it’s by no means slender, it’s not the big wafty thing I thought it would be.
The brush itself has both a rigid wand and flexible spikes so combing through is a breeze, although can I just point out that unless you have both long and luxurious lashes, ‘combing’ doesn’t really apply. For us mere mortals with average lashes, it’s much more of a wipe on than a comb through. However, this formula doesn’t go rock hard particularly on the lashes and I definitely like it for that. The biggest switch up is in the tube – it’s squeezy. So, if you want to apply more mascara for major lashage then you can give it a pinch and the wand comes out full of mascara. If you prefer to build gently or just do a quick one-coat, don’t squeeze. Squeeze or don’t squeeze – it’s not often you get to say that about mascara! I can’t stop thinking of the ad that had the tag-line, ‘squeeze me, I’m yours’.. does anyone remember what it was for?
At the same time as the new Mascara, Dior is launching three new khols – nude, white and black, and some new 5 Couleurs Palettes which I will get swatched up over the weekend. The main event, however, is the mascara.
Anyway, the Diorshow Pump’n’Volume Mascara launches in May for (hold your breath), £25.50. Yikes. I did find it volumizing and it’s very black which is perfect, but personally, I’m unlikely to do the big squeeze for anything other than testing purposes!
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