I have some more detail now on one of the big launches for Dior this year. I mentioned it yesterday, but can reveal all you need to know today.
So the key ingredient is K Polymers; based on the principles of elastane; so it’s flexible but tightens, coats and sets the lashes (hence the curl). There’s also a volumising element and Dior say it is guaranteed non-smudge; quite a claim! It’s available from 8th February in three shades; Over Black, Over Brown and Over Blue and will cost £23.
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