My friend Jess who writes the Cult Beauty Blog ( is obsessed with red lipsticks – particularly very, very matt ones. So I’m happy to be able to flag up this fabulous shade of crimson from Elizabeth Arden for its Go Red campaign. It won’t be matt enough for Jess, but hopefully the fact that £1 is donated from every sale goes to the World Heart Federation to help combat and prevent heart disease in women will be enough to persuade her a little sheen goes a long way! 15 pounds at counters nationwide from now.

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