I’ve had a bit of a thing for the It Cosmetics brand for a while now – it’s a continued frustration that we can’t get it in the UK because it knocks the socks off plenty of the brands we do have. It Cosmetics Concealer is one of the best I’ve ever tried – it’s incredible, only matched by Amazing Concealer (HERE). What I love about the It Cosmetics Naturally Pretty Palette is that all the shades come as matte, but with an optional transformer to change them into shimmer by literally just swiping your brush over it and onto the lid. It’s the larger, white-ish oblong in the picture.
I’m wondering now why all palettes aren’t like the It Cosmetics Naturally Pretty Palette! So, it’s peak holiday time – I’ve been watching the It Cosmetics journey and it’s readily available in Ulta stores now (after having a very limited distribution and I had to send my sister to Barneys, NYC, to pick up my concealer!) so if you’re heading Stateside, it really is a brand to look out for.
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11 comments
I would totally love this palette. I really want to try this brand but because I’m in the UK it is impossible.
Ooh! Very nice palette indeed, so many soft & pretty shades, and the shimmer transformer is a great idea!
I actually saw this in M&S here in Ireland just last week – I wonder if it’s going to launch there too? It was a small end-of-aisle display, so not a full launch as such, but I’d be interested to see if they expand it.
Will check out it cosmeticson my next Stateside trip. The concealer sounds amaxing as undereye bags are the bane if my life!
http://www.clementinebuttercup.blogspot.co.uk
I really want to try this brand! Especially the CC cream! So gutted we can’t get it in the UK x
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Sorry Jane – please delete/disregard the aforementioned M&S! I got mixed up with Amazing Cosmetics. Oops 🙁
I’ve heard some great reviews about this palette. It’s not often you get a palette that’s all matte so this must be a real gem. Didn’t qvcuk use to stock this?
I’ve just recently gotten into the brand, and I love it! I picked up this palette too and I’m absolutely smitten.
Ooh, I’m going to look for this brand the next time I’m near an Ulta. I’m always on the lookout for another concealer.
Gorgeous pallete ! Definitely would love to get my hands on this.
Awesome Pallete!!!