WWD reported on this new serum from Clarins last week, and I can honestly say it’s a long time since I’ve been so excited about a skin care product. Double Serum is the biggest launch in the history of Clarins and the claims on the plant based product are absolutely wow. According to WWD, it’s been proved to reduce wrinkles by 79%, give 87% firmer skin and reduce pore visibility by 88%. Holy cow. The serum has undergone 22 studies on over 400 women of all age groups.
It doesn’t launch til February 2013 but I cannot wait to get my hands on it.
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11 comments
I’m already curious!
wow this launched in Hong Kong about a month ago!
Sounds exciting! If it really does do all of that, there will be a stampede in Feb xx
So what’s the difference between the current offering and the February offering?
Not sure what you mean Trimperley? There is no similar offering that I am aware of – it’s a completely new serum.
Whoop – can’t wait!
Nic x
Think T means the current Double Serum, Generation 6. Double Serums first launched in the 80’s. There have been 6 – suppose this must be the 7th.
I picked up a tube at Hong Kong airport as part of their free gift promotion. Can’t say I’m that impressed.
Whilst the formulation may differ when it comes to the UK, all the botanical extracts come after the perfume which means there must be less that 0.5% of each, if that!
The main ingredient after water is mineral oil. So I’d suggest it’s more hype than miracle cure and certainly not worth the money they charge for it.
It feels quite thick and gloopy and doesn’t sink into the skin unless you ‘warm’ it first, like Creme de la Mer. But bearing in mind it’s mainly mineral oil, doesn’t really surprise me – mineral oil is an occlusive that sits on the skin. Think Vaseline.
If you’re 25, which is the market it is aimed at, then perhaps it will make your skin feel good. There are enough synthetic petroleum based penetration enhancers in there to temporarily smooth the surface of the skin and make it look tight and shiny.
But at age 45 it’s just another well marketed serum. I can’t see any differences and would prefer to get a retinol prescription from a dermatologist where the science is proven and the products are functional enough to make an actual difference to the skin, which a topical beauty product never could – anything that dies alter the skin in the way beauty companies claim is actually a medication and requires a prescription. To get it sold over the counter, you need to reduce the ingredients to such an extent that they cannot make any difference to the skin.
I’ve researched to see if there are any scientific studies to support their claims but as yet, and as is quite normal for the beauty industry, there is nothing, except the PR from the ingredients companies with their ‘Claims You Can Make’ marketing sheets.
I’d love to ask Clarins how they’ve managed to get plant stem cells to communicate with human stem cells, especially from a topical application, when there is absolutely no scientific evidence out there to support this wild claim that beauty companies make. But I imagine I’d get booted out of the press launch!!!
So all in all, save your money for a visit to a dermatologist where you’ll be able to buy prescription creams that are scientifically proven to make a difference to your skin.
How is this different from the double serum that is launched in Asia?
Hi Victoria.. it’s the same thing..we just are a bit slow with it in the UK. x
its’ already released in asia and i just bought myself one bottle 🙂 love how it quickly absorbs!!!