Clarins has launched a beauty forum called The Beauty Society. I’ve just spent half an hour browsing through the site and I’m genuinely impressed. It’s not really like any other brand site that I’ve come across – it’s much more of an open forum where you really can discuss anything beauty, whether it’s a Clarins product or not.
I forget, when I’m surrounded by different brands, that brand loyalty is the key to success and there are some very loyal Clarins followers sharing their stories. I love reading personal stories rather than being fed PR materials; it’s one of the best things about having a blog; real conversation with other women (and men) who love beauty. The Beauty Society is also achieving that in a way that most brands aren’t able to. While The Clarins Beauty Society is Clarins focussed, it doesn’t exclude other brands, and also welcomes stories, tips and hints from Clarins employees as well as fans and customers. I’m hoping for some juicy ‘behind the counter’ secrets!
As you’d expect, there are regular competitions (currently to win £200 to spend at Clarins Skin Spa), and threads that include ‘My Clarins experience’ and ‘Does your partner secretly use your beauty products?’. It’s fun and interesting (can’t remember the last time that I spent half an hour reading a beauty brand site – not sure I ever have, actually) and there is an immediate sense of community. The Clarins Beauty Society is nicely moderated, too, so you get a real sense that someone from Clarins is actually listening! At the moment, The Clarins Beauty Society is in its infancy, so now is the time to sign up (more chance of winning the competitions, for a start!) and be heard, if you relish the opportunity to chat beauty.
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The post I’ve clicked on about six times is Clarins Skin Spas Around the World.. I challenge you not to want to immediately book a flight to the St. Regis Bora Bora! The link to The Beauty Society is HERE – I think you’ll enjoy!
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