Preparing For Cheryl
Preparing For Cheryl

When celebville hits town, there is so much preparation to do – even last minute like the stand-in Cheryl for lighting checks above. The Cheryl Stormflower launch was shrowded in secrecy – not one leaked picture or details – and still, some of Cheryl’s fans used their spidey senses and knew where and when she’d be! I didn’t even know til a few days ago. Anyway, they were so friendly and chatty and waited a long old time for Cheryl’s arrival on the hottest, most uncomfortable London evening of the year.

Cheryl Arrives
Cheryl Arrives

When Cheryl arrived to launch her new fragrance, I was so surprised at how tiny she is. She’s like a flower fairy – absolutely petite. Of course, she was immaculate – beautiful dress, beautiful make-up, smiley and relaxed. If I compare it to the Kim Kardashian fragrance launch – it was a whole different vibe.

Cheryl
Cheryl

So, if you’re a regular reader of BBB, you’ll know I’m not in the least interested in celebrities but Cheryl looked directly at me, did the most beautiful smile – and I actually got a shiver. Whatever ‘it’ is, she has ‘it’.

Cheryl and Marvin
Cheryl and Marvin

Marvin did a quick interview with Cheryl about Stormflower – it was really relaxed – she said all the usual things (totally involved, etc) but they had a good chemistry and it didn’t feel all that celeby in the end.

Stormflower
Stormflower

So, finally, here’s StormFlower in its rose gold packaging. It’s a fruity-floral that’s suprisingly clean and fresh smelling. The intitial spray is quite heavily fruity, but the dry down is very wearable – it doesn’t wear you, I suppose I am trying to say. The blurb says that it contains vanilla (not heavy), white musk, sandalwood, mandarin and nectarine, freesia and peach blossom. I would have to say it’s a pretty scent – it won’t rock the fragrance world but it’s right for its audience I think and a very welcome change from the usual youth market fragrances that smell of boiled toffee and roses.

There were plenty of flower shaped fragrance spills spritzed with StormFlower so I pocketed lots of them and gave them to Cheryl’s fans on the way out – I’m not sure why this isn’t done as standard – they were waiting in boiling heat for such a long time so it seems such a small thing to do; and I only learned to do it at the Kim Kardashian fragrance launch when I accidentally had some extras and gave them away there and they were just so pleased to smell the scent. Not that I’m at many celebrity fragrance launches, but if I am I always do it.

I’m also wondering if the bottles had to be re-done in light of Cheryl’s secret wedding. Imagine the panic!

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.