Cheryl StormFlower

Preparing For Cheryl
Preparing For Cheryl

When celebville hits town, there is so much preparation to do – even last minute like the stand-in Cheryl for lighting checks above. The Cheryl Stormflower launch was shrowded in secrecy – not one leaked picture or details – and still, some of Cheryl’s fans used their spidey senses and knew where and when she’d be! I didn’t even know til a few days ago. Anyway, they were so friendly and chatty and waited a long old time for Cheryl’s arrival on the hottest, most uncomfortable London evening of the year.

Cheryl Arrives
Cheryl Arrives

When Cheryl arrived to launch her new fragrance, I was so surprised at how tiny she is. She’s like a flower fairy – absolutely petite. Of course, she was immaculate – beautiful dress, beautiful make-up, smiley and relaxed. If I compare it to the Kim Kardashian fragrance launch – it was a whole different vibe.

Cheryl
Cheryl

So, if you’re a regular reader of BBB, you’ll know I’m not in the least interested in celebrities but Cheryl looked directly at me, did the most beautiful smile – and I actually got a shiver. Whatever ‘it’ is, she has ‘it’.

Cheryl and Marvin
Cheryl and Marvin

Marvin did a quick interview with Cheryl about Stormflower – it was really relaxed – she said all the usual things (totally involved, etc) but they had a good chemistry and it didn’t feel all that celeby in the end.

Stormflower
Stormflower

So, finally, here’s StormFlower in its rose gold packaging. It’s a fruity-floral that’s suprisingly clean and fresh smelling. The intitial spray is quite heavily fruity, but the dry down is very wearable – it doesn’t wear you, I suppose I am trying to say. The blurb says that it contains vanilla (not heavy), white musk, sandalwood, mandarin and nectarine, freesia and peach blossom. I would have to say it’s a pretty scent – it won’t rock the fragrance world but it’s right for its audience I think and a very welcome change from the usual youth market fragrances that smell of boiled toffee and roses.

There were plenty of flower shaped fragrance spills spritzed with StormFlower so I pocketed lots of them and gave them to Cheryl’s fans on the way out – I’m not sure why this isn’t done as standard – they were waiting in boiling heat for such a long time so it seems such a small thing to do; and I only learned to do it at the Kim Kardashian fragrance launch when I accidentally had some extras and gave them away there and they were just so pleased to smell the scent. Not that I’m at many celebrity fragrance launches, but if I am I always do it.

I’m also wondering if the bottles had to be re-done in light of Cheryl’s secret wedding. Imagine the panic!


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10 responses to “Cheryl StormFlower”

  1. Unevenlemming

    You would think it would make a great bit of PR really handing out a few samples virals of perfume to her fans, you know their target market? Sometimes I do wonder what goes through their heads. Anyway, the perfume sounds pleasant and non offensive.

  2. Susan

    The perfume sounds like it would smell pretty and the bottle is absolutely lovely but at the risk do sounding like a stupid American: who is Cheryl and why is she a celebrity?

    1. Jane

      She is a singer here in the UK and also judge on UK X Factor x

  3. Sabrina

    I seem to recall reading an interview with Cheryl years ago (which, to be honest, read more like a giant L’oréal advert) where she said she was interested in creating a perfume. In any event, it sounds like an interesting scent combination.

  4. Olivia

    Everybody now has perfumes!!
    Rarelly are good scents…

    http://www.uptodatefashion.eu

  5. donna

    And three months later it will be discontinued for the flanker which will have another flanker by Christmas. And if her fans really think she actually wears it then they are living in airy fairy land.

    Madonna’s one is now around £5 in loads of places.

  6. Olivia

    I am so becoming old. I don’t know a thing about the new and upcoming or have-been-around-for-a-time-but-new-to-me celebs. However, everyone can have a scent and I am sure it smells pretty. I just can’t wait until Grumpy Cat or even South Park comes out with their own fragrance line!

    1. Jane

      you haven’t come across Smurfume yet then! (it really does exist)

  7. Mia

    I’m sure the ladies lavatory attendant that Cheryl punched felt that she had “it” too 😉 But probably not the same “it”!!
    Love you to bits Jane but sorry – I have no time for this no-talent thug. She’s a pretty girl, on the outside, but that’s the only nice thing I can say about her.

    1. Jane

      That’s okay! Everyone can have an opinion – they’re welcomed here. x

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