Believe it or not, Rouge Coco has only been around since 2010! I honestly thought it had been here forever. So, it feels rather soon for the Chanel Rouge Coco Relaunch – what was wrong with it that needed changing?!
Chanel Rouge Coco is the more juicy of all the Chanel lipsticks – it has sheen, hydration and gorgeous shades – so really it’s down to improving the sensory experience of use. I rather have to get into the French beauty way of thinking – clearly a sensory experience is part of any lipstick but I’m not sure that we ever really sit and ponder on this in the UK (feel free to correct me if I’m wrong) and Chanel’s aim is to create the ideal texture and the perfect balance between expectation and use. Goodness!
So, what does the new version feel like on the lip? I’m caught up in this idea of ‘expectation and use’ probably better examined when something doesn’t live up to expectations. When a lipstick just doesn’t smell, taste or feel right on the lips. We’ve all had that, probably. But to hone down to my exact expectations of a lipstick is rather more difficult. What I can say about the new Chanel Rouge Coco Relaunch lipsticks is that there is something rather sensual about the application – the lightest touch gives a silky colour impact that almost feels like you’re wearing nothing. But, not quite. Maybe it’s like a feather-light silky slip – a gorgeous connection between skin and fabric; there and not there.
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It’s no secret that I’m a huge, huge fan of this brand anyway, but I really think that Chanel has made a jewel here, but you’d probably only notice if you really sit and think about it. Your expectation of a Chanel lipstick is going to be good from the very get go, right? Well, it’s that but more.
I’ll run through the shades that I have here from left to right: Adrienne, Antoinette, Catherine, Coco, Misa, Olga, Edith and Roussy. The shade run is the same in swatches below from bottom to top.
There are 24 new formula shades coming with four classics kept on – Mademoiselle, Sari Doré and Gabrielle and Téhéran – but the others are all new.
So, again from left to right: Legende (my favourite along with Arthur), Mademoiselle, Arthur, Dimitri, Gabrielle, Ina, Emmeline and Jean.
What I’ve noticed about the wear with the Chanel Rouge Coco Relaunch colours is that the colour stays exceptionally well, but the ‘sheen’ goes quite quickly. It doesn’t look dry, just not as shiny as it started off. That’s just a little quirk of this formula that I spotted.
The date for the Chanel Rouge Coco Relaunch is March 13th in the UK – I’m pretty sure there will plenty of buzz around this starting any day now.
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