If you don’t know The Burlington Arcade, then you’re missing a treat – particularly at Christmas when a red carpet is rolled all the way down and it has some of the prettiest lights in London. With Laduree at the Piccadilly end and N. Peal Cashmere at the top, the arcade has lots of beautiful jewellery and cashmere shops. It’s quite a quiet place, really, so you could easily set off with a Laduree hot chocolate and meander your way up without ever feeling crowded or jostled.
So, the news is that Chanel at The Burlington Arcade has literally just opened – I was there for the launch this morning. It’s a diminutive, but clean and enticing space – Chanel have done all their usual creativeness with this one, from a giant bottle of No.5 in the window to the central core of the double C logo lined with fragrance bottles.
If you venture a little further into the arcade, you’ll find Barrie Knitwear – a Scottish cashmere company that was bought by Chanel in 2012. The company is based in Hawick which is very near where I grew up.
Imagine if this bottle was full! Properly enough to fill a bath.Chanel Burlington
It’s worth popping in to see the relief work on the walls – all bright white with products uplit on shelves.
While I was there, something really lovely happened – Penhaligons is a few shops down and the manager and assistant manager brought over a gift to welcome the Chanel team to the arcade. They were SO touched – I don’t think they’ve experienced that ever before, so it was such a wonderful thing to see. A small gesture that had everyone melting (and loving Penhaligons!).
My next post is Chanel Spring, so if you can’t think of a reason to go now, head there when the spring collection hits to make the purchase extra special.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.