Rebottling an iconic fragrance isn’t exactly huge news, but there’s some activity going on around the new glass bottle inspired by the Place Vendome in Paris, that is something quite exciting. If you’re in and around London at Chanel in Covent Garden or at Bluewater, Birmingham Bullring or Westfield London, then you might spot an enticing installation.
I popped along to a Chanel tea-party in Covent Garden, and to enter the store you go through a Chanel No.5 Eau Premiere shaped gateway that gives you a little waft of the scent as you pass through. These bottle shaped installations, called The Mystery Bottle, are at all the above mentioned locations and well worth a little walk-through just for the experience. Like The Fragrance Lab in Selfridges, it’s another sign that fragrance is becoming as much about the experience as the perfume.
It’s wrong, isn’t it, that I love the little ceramic blotter above more than the actual perfume? It’s going straight in my Chanel collections box as soon as I can stop looking at it! The Mystery Bottles are around until 5th May.
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