If you don’t know what CEW is, it stands for Cosmetic Executive Woman (although men are now allowed!). It’s a not for profit organisation that promotes women within the beauty industry and provides excellent networking opportunities as well as industry related talks and education. Once a year, they hold a very grand awards ceremony where products are given a CEW accolade based on CEW member votes.
There are some pretty useful prizes on hand, apart from the Lalique trophy, obviously. M&S is the partner for this year’s beauty awards, which means that all the winning brands will be stocked online and instore (this is huge for smaller brands). Harrods is also running a promotion featuring select award winners, again, huge for smaller brands, and as ever, QVC will run a special CEW two hour programme (3rd May, 5-7pm) featuring the winning and finalist products. And, World Duty Free will have displays featuring CEW award finalists and winners at airports nationwide.
As you might imagine, winners are sometimes predictable and sometime not. The winning list in a variety of categories is:
New MURAD Serum & Free £32 Gift Offer
Free Essential-C Cleanser worth £32 when you purchase Vita-C Glycolic Brightening Serum
The Eco Beauty Award Sponsored By Givaudan
Melvita: Apicosma Soothing Cream
Best New Bath And Body Product – Mass
Manuka Doctor: ApiNourish Firm Body Moisturiser
Best New Haircare/Styling/Colouring Product – Mass
Batiste: Dry Shampoo Care & Vitality
Best New Everyday Facial Skincare Product – Mass
Eau Thermale Avène: Micellar Lotion
Best New Skincare Treatment Product – Mass
La Roche Posay: Effaclar Duo [+]
Best New Makeup Product For Face – Mass
Bourjois: CC Cream
Best New Makeup Product For Eyes Or Lips – Mass
Burt’s Bees: Lip Gloss
Best Classic Beauty Product – Mass
Batiste: Dry Shampoo Original
Best New Brand – Mass
Best New Bath And Body Product – Prestige
Aromatherapy Associates: Inner Strength Bath Oil
Best New Haircare/Styling/Colouring Product – Prestige
Percy & Reed: Perfectly Perfecting Wonder Balm
Best New Everyday Facial Skincare Product – Prestige
Elemis: Pro-Collagen Marine Cream Ultra Rich
Best New Skincare Treatment Product – Prestige
GLAMGLOW: Powermud Dual Cleanse Treatment
Best New Makeup Product For Face – Prestige
Laura Mercier: Smooth Finish Flawless Fluide Foundation
Best New Makeup Product For Eyes Or Lips – Prestige
Benefit Cosmetics: They’re Real Push-Up Liner
Best Classic Beauty Product – Prestige
Liz Earle Beauty Co: Cleanse & Polish Hot Cloth Cleanser
Best New Women’s Fragrance – Prestige
Burberry: My Burberry EDP
Best New Men’s Fragrance – Prestige
Jimmy Choo: Man
Best New Brand – Prestige
Best New Certified Organic Skincare Product – Mass Or Prestige
Neal’s Yard Remedies: Frankincense Intense Cream
Best New Self Tan Or Sun Care Product – Mass Or Prestige
Clarins: Radiance-Plus Golden Glow Booster
Best New Hand, Foot, And Nail Care Product – Mass Or Prestige
Bourjois: Magic Remover Hands & Feet
Best British Brand – Mass Or Prestige
Best New Men’s Grooming Product – Mass Or Prestige
Molton Brown: Post Shave Recovery Balm
Best New Beauty Tool Or Accessory – Mass Or Prestige
The Konjac Sponge Company: Angel Face Cloth
(List courtesy of DiaryDirectory.com HERE).
Any award winners for you in the line up? The brand that’s going to benefit most, and that I am SO thrilled to see in that line up is Bee Good, who I featured in one of my BBB Dream Boxes last year and who scooped up the award for Best New Everyday Facial Skincare Product for their Honey & Propolis 2-in-1 Cream Cleanser. Bee Good has done so well to gather traction in such a busy beauty space; it’s available at Waitrose, and it’s a clean, ethical brand (no synthetic colour, mineral oils, SLS, SLEs or parabens) that promotes the bee population. Bees are never harmed and the range is not tested on animals.
My favourite product from the Bee Good range is the Honey & Wild Water Mint Cleansing Water (£10, HERE; a gorgeous, micellar inspired cleanser.
It’s not that other brands don’t deserve their place (Charlotte Tilbury – go you!) but I just think that an award will make the most difference to Be Good in helping them shift up the ladder of success. Bee Good also won 50K advertising spend for radio, which is exactly what any new brand dreams of! A helping hand and industry recognition goes a long way in easing the path to recognition.
A quick mention for the charity arm of CEW UK – long time supporters of charities that conduct research into women’s issues, a donation was made to the Eve Appeal.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.