Maybelline is bringing out a vibrating mascara – scheduled to launch in the USA at least in July. All the vibrating mascaras that I’ve tried are pretty hopeless; the mascara is good but the vibrations amount to a pile of nothing in helping with application as vibrations don’t reach the brush end of the wand effectively. Although, if they made them any more powerful I foresee incidents akin to comedy blender moments. Anyway, it’s called Maybelline Pulse Perfection.

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