Pet peeve coming up. Ren, fabulous skincare brand, known for it’s ‘clean’ ethics – no petrochemicals, sulphates, parabens etc, etc, have gone bonkers. Their latest anti-ageing cream is called Sirtuin Phytohormone Replenishing Cream, containing Sirtuin Activators, Perlecan Activators, and Phytosteroids. Gosh, and here’s me without a chemistry degree. It just doesn’t make any sense at all to give your ravishingly lovely face cream a name that’s just frankly off-putting, meaningless to anyone without a sound working knowledge of skin science and doesn’t even mention on the label how it might help you to be even more beautiful. Any more contenders for the baffling label competition? I’d love to know……

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