So, here’s Bourjois’ first ever best-seller – even before baked powders were born. This is the original ad (a copy of) for Java Face Powder which sold 2,500,000 units nationwide – that’s in 1914! Java is what put Bourjois on the beauty map from its conception in 1879. It came in four shades originally, and ended up with eleven.
It’s obviously had a revamp in texture and ingredients for its return in September (nationwide, but on pre-sale at Selfridges from July) for £9.99. Now, the original rice powder is a fine, oil munching, feather-light powder to set your make-up.
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