I really like this foundation launching at the beginning of October (although I believe it has already launched in other countries). Despite being billed as a ‘gel’ texture, I’m not sure it feels too different to other foundation textures, although it’s ability to almost instantly blend is partly to do with the gel-ness of it. The ‘Healthy Mix Serum’ part of the foundation formula contains lychee, goji and pomegranate and actually makes the foundation smell pleasantly fruity. Long term, the mix of vitamins and antioxidants will apparently give 69% more radiance after 4 weeks.
On wearing, I have to admit that the formula feels weightless – you cannot feel the foundation is there – and it is definitely bringing something to overall skin softness. Coverage is good – not overly dewy which can sometimes look oily, and not too matte either which can look very drying. At £10.99, it’s giving a more expensive finish and performance showing that you just don’t need to make a major spend on foundation any more. I think it will be the one to beat when it launches.
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