Don't Retouch Me
Don’t Retouch Me

I’m absolutely loving The Body Shop Instablur Campaign – all ages, all colours, all nations. And no retouching. It’s a simple fact that until we stop retouchimg we will always have a skewed view of what real beauty looks like.

Body Shop Campaign
Body Shop Campaign

The Body Shop’s campaign is pro-age, pro-ethnicity and pro-real women – and (sorry Body Shop), I have a feeling that these women would look pretty much the same without Instablur. Maybe a little less softened, because that’s what Instablur does – gives a temporary softness to the look of the skin – but other than that, they’re just natural, radiant women not photo-shopped versions of themselves.

Boots also did a campaign using ‘real women’ although the ‘real women’ term is ridiculous, and Superdrug too, have dispensed with air-brushing, so little by little, we’re getting there. It’s these little drops in the ocean, if they’re kept up, that will gradually change the shape – and look – of what beauty means for generations ahead. That’s not to say there isn’t a long way to go – there is – look at what Lancome did to Lupita Nyong’o – airbrushed more or less into plastic, but you know, baby steps. 



The lure of the filter is often just too hard to resist – I use Instagram and almost always put a ‘kindly’ filter on it before I send out a selfie (which isn’t often I must admit) and I can’t, in all honesty, swear I won’t use filters in the future. I take a rotten photograph on every level so they’re more of an attempt to make it look like a better picture than to eradicate any lines. But if we can fast-forward to a future where filters and photo-shop looks weird, not desirable, then campaigns like Boots, Superdrug and The Body Shop will have changed the game entirely.

Transparency Disclosure

All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.