I’m absolutely loving The Body Shop Instablur Campaign – all ages, all colours, all nations. And no retouching. It’s a simple fact that until we stop retouchimg we will always have a skewed view of what real beauty looks like.
The Body Shop’s campaign is pro-age, pro-ethnicity and pro-real women – and (sorry Body Shop), I have a feeling that these women would look pretty much the same without Instablur. Maybe a little less softened, because that’s what Instablur does – gives a temporary softness to the look of the skin – but other than that, they’re just natural, radiant women not photo-shopped versions of themselves.
Boots also did a campaign using ‘real women’ although the ‘real women’ term is ridiculous, and Superdrug too, have dispensed with air-brushing, so little by little, we’re getting there. It’s these little drops in the ocean, if they’re kept up, that will gradually change the shape – and look – of what beauty means for generations ahead. That’s not to say there isn’t a long way to go – there is – look at what Lancome did to Lupita Nyong’o – airbrushed more or less into plastic, but you know, baby steps.
The lure of the filter is often just too hard to resist – I use Instagram and almost always put a ‘kindly’ filter on it before I send out a selfie (which isn’t often I must admit) and I can’t, in all honesty, swear I won’t use filters in the future. I take a rotten photograph on every level so they’re more of an attempt to make it look like a better picture than to eradicate any lines. But if we can fast-forward to a future where filters and photo-shop looks weird, not desirable, then campaigns like Boots, Superdrug and The Body Shop will have changed the game entirely.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
I love the campaign & really can’t wait to try this product, it looks fantastic!
Alex | http://pinkelephantbloggin.com/
I love campaigns like this, all the women look beautiful!
I personally believe that this is such a beautiful campaign of The Body Shop, the story behind the shoot and even the way that the body shop has scouted its own people to give them the opportunity to be able to contribute and share their talents and skills. The #noretouchtbs is also a really good way just to relax and capture candid photo moments and just celebrate our innate beauty or qualities without feeling pressured to subscribe to fake idea of beauty. Well done the body shop and thank you for writing something about this.