When I got back there was an email waiting to let me know the art department hadn’t felt it was bright enough in colour to run it.
So, there you go. Pretty well nothing at all to do with the efficacy of the products, their British heritage or their fit into the wider beauty world. It all came down to the colours of the boxes.
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If you put these two words together, it sums up where we are at: Trust and Gone.
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