I love a black eye liner – the blacker the better. A few years ago, we wouldn’t even be discussing shades of black – black was just black, but now with better formulations and more intense pigments, black comes in many variants.

Magic Ink is truly the blackest of inky blacks – it creates a sleek, bold line on the lids and does not shift ALL night! I love the texture and applicator that makes it easy to deliver a straight line right up by the roots of the upper lashes….what’s not to like about this? It ticks all the eyeliner boxes and then some.

It’s £14.50 from 6th November.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.