When I have back to back appointments all day, I’ve got to admit that occasionally my attention might wander. A bit. Like today, at the amazing Benefit launch of Fake Up Concealer, above. They put on a great show for us – a bit of a mystery tour if you like – and I was a) not concentrating and b) distracted by the show. So I thought the thing we were there to see was this:
Which somewhat alarmingly, turned into this:
And then this:
And I was so shocked that Benefit would have *this* (I genuinely thought they’d produced a sheet mask, but that the execution needed some work) that my eyes were nearly rolling out of my head. I took virtually no notice at all of the concealer because I was so surprised by what I was seeing.
When it came to leaving time, it was only a chance conversation with the PR when I asked about the sheet masks, and she looked blankly at me that the penny dropped. The ‘sheet mask’ wasn’t at all.. it was just a rather weird demonstration of moisture in the concealer – which as it turns out is very moisturising and is all set to banish concealer dryness from the world for six hours at a time.
In other Benefit news, if they ever forgive me for being so dim, there’s a Benefit mega-store opening on Carnaby Street. What’s so mega? Only a champagne and blow dry bar plus all the usual brow pampering and make-overs. Cheers to that!
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I was wondering what the hell that thing was when you tweeted a pic.
Oh. My. God. I can’t write what I want to write, it’s a family website :S Mega store sounds like something to put on the to do list when I’m in London next. x
This post really made me giggle! I suspect my thoughts are the same as Helen’s.
loooooool well if the event had been about a moisture sheet mask, that would definitely be revolutionary for Benefit.
You never know after seeing your post they might just take this on board and launch one in the summer
hahaha oh no you poor thing… I’m sorry but I’m giigling my brains out…that could have totally happened to me!^^
A Megastore opening??? wow, that sound AWESOME!! I’ll have to check it out when I’m in UK/London next. Thanks for the info 🙂
I initially thought it was a fancy hard boiled egg. 😀
The mega Benefit shop sounds cool (not that I need an excuse to go to Carnaby street). 🙂