Beauty Services Need Our Voices

I don’t think it’s just me that took exception to the way beauty services and salons were spoken about in parliament last week as MPs announced that they’d remain shut while pubs opened.  As an economy, the beauty industry delivers very much needed revenue (and plenty of it) and if pubs can open, there’s no reason why at least certain aspects of salon treatments can’t. The attitude in parliament was that beauty is considered amusing somehow – a frivolity perhaps – when they’re really anything but.

We don’t shout about our beauty salons in the same way we celebrate our hairdressers, for example. We aren’t forthcoming when it comes to vein zapping, forehead smoothing or upper lip bleaching, never mind taking to social media to say how delighted we are with our wax. We’re happy enough to show all of Instagram our new ombre dye but rarely do we see the results of a professional armpit threading. And yet, on Google search, there were more results (3,450,000,000) for waxing procedures than there were for hair styles (3,440,000,000).

We are very conditioned to keep our route to ‘beauty’ a secret – as something not to be shared with others. All the rolling, the zapping, the needling, the lasering – it’s not shared in the same way as trimming or dyeing and we need to ask why. There’s something, I think, that’s perceived as shameful in not being effortless – whether that’s effortlessly youthful, effortlessly hair free or effortlessly smooth skinned but we are all in the same boat here.

In the scheme of things I’m quite low maintenance – I have Botox twice a year to keep my lids up (I am not ready to decide whether I want to ditch eyeshadow for good and waiting for that moment to naturally occur – although I thought it would during lockdown it actually hasn’t), Profhilo for the glow, again a couple of times a year, and everything else I do myself. Although I made such a hash of my underarms last time I do think it’s time to hand that particular job (and bikini line) to a professional. But while nothing is a secret, I never think to mention it in the same way I would a new dress or shoes.

Salons usually exist off a high street – that positioning is chosen so that you can make your entrance or exit in the most discreet way (while still being able to park) so your effortlessness won’t be readily discovered. Some treatments have been more ‘normalised’ – such as brows and nails – by being open to view in department stores or glass fronted shops and while of course personally, I’m not keen to allow viewers to witness my facial, neither am I comfortable with keeping what we do and why a secret to the point that MPs laugh at us in parliament.

Those women (and it usually is) that suction, pluck, pummel, strip and knead – we owe a lot to them and they don’t deserve to be our unspoken secrets. Especially now.  If you can, please sign the on-line petition to get over 40,000 salons with approx. 300,000 employees able to operate at a safe level open and earning again. It’s HERE.

 


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14 responses to “Beauty Services Need Our Voices”

  1. Thank you so much for this piece. Certainly food for thought as to whether this is becoming a feminist issue? Builders – mainly men – have never really stopped working and anyone who has seen them on site at the beginning of lockdown will have noted minimal social distancing, sharing vehicles etc.

    Has the beauty industry been sidelined as it mainly employs women and is – in the main -used by women?

    Have signed the petition. Let’s hope for some change soon. 🙂

    1. Jane Cunningham

      Thank you Lorna – it just seems like they think its something silly that doesn’t need due attention – I walked past Paddy Power today – full of people, no distancing, betting on the racing… that’s how nonsensical it is – that one is deemed less risky than the other!

    2. Maireaddy

      A £30bn industry employing 600,000 people – including quite a few WOC entrepreneurs – is nothing to laugh at. I signed a few days’ ago and contacted my MP. I’d love a brow shape and massage – I did think about booking Blow LTD which seems to be getting going but decided it’s not great for them to have to come to someone’s house.

  2. Rachel Clark

    Signed

    I agree wholeheartedly, even though I rarely go as I don’t work in a job where I know when I will be free, but when I do, it is bliss.

    thanks for fronting it up

  3. Rachel Clark

    meant to say when I don’t know ! Duh

  4. Donna

    Here in Northern Ireland salons and nail bars where allowed to open from yesterday. And tattoo parlours as well.

    The rush to get the pubs open yet seeing the photos of no social distancing yet salons have all the PPE and cleaning the latter they do anyway the old boys club Tories showing no interest. For women and many men, salons and nail bars, give a boost to mental health. No get the boys in the pub and watching sport and betting is more important! And already two pubs have had to close due to customers testing positive.

    Salons are usually stand-alone owned and these people and their staff will be out of jobs and many will be unable to open again.

  5. Thank you Jane for this, I am one if these beauty/aesthetic therapist that is still not able to work and is being ridiculed in parliament. Hopefully your loyal followers will help us by signIng.

  6. Ann

    So agree with you. My daughter’s a beauty therapist (mobile) and was very upset with (a) having the date of 4 July postponed after she’s spent a fortune on PPE etc. etc., (b) having contacted all her clients and making lots of dates and (c) being classed with strippers. I mean – really?

  7. Nicola

    Signed! Could agree more how important and safe most beauty salons are… And a little off topic but would really like to know more about your Botox for eyes as my kids too are starting to sag!

    1. Jane Cunningham

      thank you! I have botox twice a year or so to stop my eyes hooding. I probably wouldn’t bother if I thought I’d never wear eye shadow again but make up is a passion and I am not ready to put that part of my make up routine away just yet. It makes a fractional difference at the level I have it but it’s enough that my lids are still visible.

      1. Maireaddy

        That’s interesting Jane. Does it help your sight also? I had an elder relative who had surgery on her lids on the NHS as it was affecting her vision.

        1. Jane Cunningham

          They’re not that bad but yes, if your eyes are very hooded they can affect your sight because the hoods reduce the amount of eye available to see if you see what I mean… I think Caroline Hirons had that same op and was very pleased.

          1. Maireaddy

            Thank you x

  8. It’s crazy! I’m glad a lot of it is back up and running now.

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