Beauty Is Life (BIL) Cosmetics

BIL Perfect Shine

BIL Eye Shadow

This rather beautiful German brand was founded by image consultant and dermatological specialist Beatrix Isabel Lied and has a huge number of products. It is considered to be an accessible professional range with literally hundreds of products available. Interestingly, it has just been snapped up by Barneys, New York, who clearly have a buyer who has spotted the massive interest in professional ranges, thanks to blogging. There is a huge gap in the market for a site that mixes commonly known make up artist brands such as Bobbi and Trish with the less available such as Kryolan and OCD with the common theme being accessible professional in all its forms. It’s high time that stores started realising that the interest in professional make up ranges is huge, and beauty afficionados want to mix it up a little.