L’Oreal Files Against Drunk Elephant
Early days on this one, but WWD reports that L’Oreal USA is attempting to sue Drunk Elephant for patent infringement concerning a Vitamin C formulation. L-Ascorbic Acid is found in DE’s C-Firma and also in Skinceuticals CE Ferulic Serum. This is potentially devastating (in my opinion) for DE if they decide to fight it; smaller brands don’t have the deep pockets required to take on the likes of L’Oreal. But, we’ll see.
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Ole Henriksen Coming Back To the UK
Okay, so I might not have realised fully that the Ole Henriksen brand had left the UK so the fact that it’s coming back is not perhaps the biggest news. However, one of the biggest issues with OH was no price parity and apparently when it returns there will be, along with some very interesting new product development. Also, because I know you like to know, Ole is one of the most lovely, genuine people in the beauty industry – a real gentleman.
Lisa Eldridge Lipsticks!
Speaking of lovely people in the beauty industry – at last! Lisa is bringing out three lipsticks in the not too distant future. She’s been teasing on Instagram that they’re velvet inspired; I can’t wait to see them (they’re on their way!) because the casings are apparently next level creative.
Next Teams With Fabled
Beauty retailer, Fabled (owned by Marie Claire, part of Time) has partnered with Next. At the moment, the presence is on-line but it surely has to be that in-store beauty propositions (think M&S beauty) could be on the table? This thinking is part of the new focus on consumer experience and life-style with both fashion and beauty brands expanding out of their comfort zone to keep the high street lively. On the one hand, the high street badly needs injection, but on the other hand if Next did turn to multi-brand in-store beauty retailing it will create yet another nail in the department store coffin and a level of competition that can only mean some winners and some losers. Fabled has brought brands such as Dermalogica, Bobbi Brown and By Terry to Next.
Milk Make Up On It’s Way!
Very scanty details on this, but it is very heavily rumoured that we will see this brand in the UK in the not too distant future.
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