Avon Mascara
Avon Mascara

So, what do we make of the new Avon mascara, Mega Effects?

Avon Mega effects
Avon Mega Effects

I can’t work it out really – it looks kind of bizarre, and even a bit messy – I find it hard to believe that it can deliver better than a wand.

Avon Mega Effects Visual
Avon Mega Effects Visual

What do you think? Is it a re-invention of a perfectly good wheel or does it look promising to you?

I think we all know there is only so much a traditional mascara brush can do – different shapes to ‘grab every lash’ etc are all pretty much spin – you won’t find a massive amount of difference between one and another, so I’m curious to see if this goes above and beyond. It’s already launched in the US (costs $10 over there) but not here yet, and Avon say that it’s a ‘corner to corner transformation’ delivering 40% more mascara to the lash (compared to a traditional Avon wire brush).

 

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