Avon has been made to withdraw claims that it’s ‘Anew’ Advanced Dermabrasion System fades away wrinkles on the discovery that the system was tested on arm skin. It is very basic beauty knowledge – and common sense – that wrinkles never just ‘fade away’ – you can plump them slightly, botox them into oblivion, pump them with fillers, but fade them? No. And as for testing on arms? Almost as silly as another company who offer anti-ageing for armpits with no proven anti-ageing ingredients other than moisturiser. Guys, you are just letting the side down.

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