What’s so special about the Aveda Light The Way Candle? Well, 100% of the RRP goes to the Global Greengrants Fund whom Aveda have worked with for seven years. With a price point of £16, you can see how that, globally, could add up to something spectacular. Aveda estimate that they’ll raise $1.6 million in 2014 from sales to focus on providing clean, drinkable water where there is currently none.
I’m increasingly noticing brands giving 100% (less VAT usually) when they get behind a charity project; it seems much better to designate one key product to fund-raising for a charity than all the woolly 10%-ish things going on. I know not all brands can be so generous, but at least with 100% I know why I’m being asked to buy it and it’s not a spurious way of increasing brand sales. While 10% is better than nothing, I’m always a little curious as to whether that represents more sales with the charity tag, in which case brands can make more than the 10% extra they’re giving away.
Anyway, this year’s candle is scented with a new pure flower and plant aroma (think spa-smell) and with organic ginger and lily essential oils, I think it’s a treat well worth having for 27 hours of scented bliss. You can find the Aveda Light The Way Candle HERE.
Elizabeth Arden Hyaluronic Acid Ceramide Capsules
I’d be prepared to put money down to bet that you won’t have experienced a skin care texture like this before...
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