For the first time ever, Chanel are launching an online campaign for iconic fragrance, Chanel No5, starring the beautiful Audrey Tautou, starting on May 5th. It’s rumoured to be a love story about a couple who keep missing each other on the Orient Express (how big can it be?) and is shot by director Jean-Pierre Jeunet who also worked with Audrey in Amelie. Note the launch date is significant; 5th of the 5th in homage to No5! See it at This behind the scenes picture of Audrey has never been publicly shown before in the UK.

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