How great to find a natural anti-ageing brand that doesn’t look like it was whipped up in someone’s kitchen. Founded in South Africa and containing essential minerals and botanicals native to South Africa, the range just looks incredibly prestige. There’s a whole philosophy behind the range on symbolising the healing journey made by South Africans from apartheid – which seems a stretch too far for moisturiser – but Africology does ensure it uses locally sourced ingredients where possible and takes the wider responsibility of developing income potential of South African women from a background of poverty. The bottom line is that it all looks like it will deliver good results, which is half the battle really in getting people to buy it. I’m trying to get samples so when I do I’ll get some reader tests going.
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