Aerin Lauder Beauty Range: Aerin LLC
|Photo Credits: www.wwd.com/Thomas Iannaccone|
WWD have the scoop on Aerin Lauder’s foray into going it solo with a beauty and lifestyle range. Significantly, Aerin is Estee Lauder’s granddaughter, and with homes in Aspen, Manhatten and Long Island, we can summise that she isn’t short of a penny and that can only mean that beauty is in the genes (see, it’s like the shopping gene.. it DOES exist ;-)). In fact, Aerin still sits on the Estee Lauder board. The collection to me looks like Tom-Ford-Meets-Michael-Kors-Meets-Estee-Lauder – and that’s not necessarily a good thing in a market that isn’t looking for ‘safe’ beauty any more – we’re searching for beauty adventures. The body product (whatever it is) looks extremely uninspired.. a little too tasteful, maybe.
That said, the collection is luxury and that pretty well always sells. I’ve no idea if we’ll ever see it in the UK – I’d be very curious to see how it would slot in.
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