Aerin Lauder Beauty Range: Aerin LLC

Photo Credits: www.wwd.com/Thomas Iannaccone

WWD have the scoop on Aerin Lauder’s foray into going it solo with a beauty and lifestyle range. Significantly, Aerin is Estee Lauder’s granddaughter, and with homes in Aspen, Manhatten and Long Island, we can summise that she isn’t short of a penny and that can only mean that beauty is in the genes (see, it’s like the shopping gene.. it DOES exist ;-)). In fact, Aerin still sits on the Estee Lauder board. The collection to me looks like Tom-Ford-Meets-Michael-Kors-Meets-Estee-Lauder – and that’s not necessarily a good thing in a market that isn’t looking for ‘safe’ beauty any more – we’re searching for beauty adventures. The body product (whatever it is) looks extremely uninspired.. a little too tasteful, maybe. 

That said, the collection is luxury and that pretty well always sells. I’ve no idea if we’ll ever see it in the UK – I’d be very curious to see how it would slot in. 

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Jane Cunningham

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3 responses to “Aerin Lauder Beauty Range: Aerin LLC”

  1. Nina

    Aerin Lauder is very very well known in the U.S. She does much more than simply sit on the board of Estee Lauder. She has recently been a Creative Director of the company, has developed several best-selling fragrances, and was instrumental in bringing Tom Ford to Estee Lauder years ago. Although I think the Tom Ford line is completely overrated, I am beyond excited to see what Aerin will bring to her own line. She always speaks of honoring her grandmother and her family/company heritage. I do not mean to sound rude, but I am I am surprised that as a beauty editor you are not more familiar with this impressive woman!

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  2. britishbeautyblogger

    Hi Nina.. to be fair, we are far less exposed in the UK to her activities or accomplishments than in the US. Of ccourse I know a certain amount about her but this blog is not written with the assumption that everyone else does. My point that it looks like everything else that comes out of Lauder I will completely stand by, but my apologies if you feel that it was insensitive to her achievements. I agree… she is a phenomenon. x

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  3. Nina

    No need to apologize at all! I am just surprised that the company has not associated her internationally with the products she has “nurtured” – the new versions of the Private Collection fragrance range, Tom Ford (again, unimpressive), and her generally being the new corporate face of the brand. She is quite stunning and tall – very much a British-type beauty!

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