We have lots of surprises coming from The Body Shop in the next few months – it certainly looks as though they’re trying to get away from the strawberry bubble bath image (they better not kill tangerine). July sees the first phase of a new direction and repackage and kicks off with the fig fragrance above. When brands suddenly get delusions of fragrance (by that I mean, super complicated, famous nose, poetic press releases etc) they’re awfully pleased with it, but the consumer is left a bit baffled. I’m happy to say that The Body Shop has stuck to its concept of things smelling exactly of what it says on the bottle so you get what you think you’re going to get and not a fancied up version with Italian Summer Fig. Many a fig fragrance has been ruined by too many notes that means your nose has to really struggle to get to the fruit. This is simple, very fresh, very figgy, and very pretty. With a line up of at least four other fragrances to come, it’s a fabulous start.
I feel a little less sure of the Spa of The World collection – don’t get me wrong; the products are beautiful (I’m already hooked on the Polynesian Monoi Radiance Oil) and very indulgent (not, however, even going there with a Clay Body Mask – the mess!) but I don’t know – I think they look a bit apologetic. If you realise the Monoi oil, in particular, is bursting with the most lovely summery scent, there’s nothing at all about the packaging to indicate that. Shove a flower on it or something! I’ve yet to see the full range, so I’m holding judgement entirely until I do, but so far, I’m just thinking, brown? Really?
The Spa of The World collections launch in August, with plenty more to play out over the rest of the year and beyond, so I think it will be as interesting for the consumer to see the changes as it is for the rest of us.
I should mention that in keeping with the Body Shop fair trade philosophy, many of the new products are reaching fair trade industries that they haven’t previously, so it’s all to the good that more ethically sourced ingredients are heading our way.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
Loving your daily posts, always up to date and informative! I agree, I think packaging should reflect the mood and style of the contents, these are a little bland for my taste, even a small colour addition on the plant extracts it contains would liven it up. I’ve always loved the Body Shop and loving its ethical products.
Polynesian Monoi sounds like it’s just a repackaging of their existing monoi oil. There’s also a body butter which is the the most amazing product ever. They better not discontinue it.
I haven’t forgiven them for getting rid of the Sweet Lemon range.
I’m thinking the mud body mask could go on hols with me & let someone else scrub the shower!!!
Loving your daily posts and all this looks great can’t wait
I love the body shop for body and skincare too, they do some amazing products, the fragrance looks lovely, I’ll have to go in store to have a sniff!
I really like the new packaging from the Spa of the World collection. I really like The Body Shop, cannot wait to see what else they have planned.
I haven’t bought anything from The Body Shop for over 25 years but after seeing this I might just have to go and have another look.
I actually like the spa of the world packaging, in particular the monoi oil bottle – it has a bit of an apothecary bottle look about it. It reminds me of the aromatherapy range they did more years ago than I’d care to admit.
I quite like The Body Shop products. I’m curious about that fragrance 🙂 Looks nice!
I’m really not a fan of the new look Body Shop stuff, saw all these things at an event in the Summer. The Body Shop was one of the first brands I ever connected with in the beauty world as a kid, I loved their playful fruity fragrances and simple packaging, especially their bath pearls and expanding animal shaped flannels. I also love them for the ethical background and this always came across really strongly in their branding and packaging. I’m really not loving the new stuff, I feel like they are trying really hard to be something that they aren’t, the Spa range makes me think of Le Labo or something else you’d find in Liberty but the plastic (rather than glass) packaging feels a bit meh, the fragrance again doesn’t look right, reminds me of something that Next would sell.