

Oh, hello cheeky new brand. I ♡ Makeup ! It’s the little sister brand to MakeUp Revolution so if you’re already a fan of MUR, then it’s (almost) a guarantee that you’ll like I ♡ Makeup. First up, and I will return in more detail tomorrow, are the Wow Glosses at £2.49 a pop. They’re not scented – just bright pops of glossy colour in some very cool packaging.

There are ten shades, of which I have five here, so starting from the bottom: Naked All Day, You Go Girl, Watch Out World, Scarlett and Pretend To By Psyched.

Yes, there are palettes – The Wonder Palettes; above is I Heart Passion and I Heart Sin (top). Each palette has a chunky heart on the centre of the lid – I genuinely haven’t seen this done before and I think it looks fabulous!

As you can see, up top is I Heart Sin with 16 shades of bold and brights, and below is I Heart Passion that errs to the more romantic with sultry, earthy shades. But if you like a gimmick with your palette, take a look at the Chocolate Palettes below.

Personally, these aren’t for me – although they’re so realistic that out of the corner of my eye I thought I had a bar of Galaxy waiting for me!

Inside, it’s nude magic all over again. On the right is Death By Chocolate, and on the left is I Heart Chocolate. Again, 16 colours to create a myriad of neutral looks and a mix of matte and shimmer in each one. At £7.99 each, they’re practically the same price as a box of chocolates.
I’ve just Instagramed the #Selfie Palette – it’s my favourite of everything I’ve seen so far – so do check it out @britbeautyblog. I’ll give more details on I ♡ Makeup tomorrow and over the weekend – there’s an awful lot to photograph and swatch, but wanted to give you the head’s up straight away.
The link to the new I ♡ Makeup is HERE.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
9 comments
The chocolate pallete on the right looks like a dupe for the too faced chocolate bar palette. Very similar! Excited for this 🙂
This looks great … just unsure why it’s a different brand “the little sister” of makeup revolution. Why didn’t makeup revolution just release them?
No idea. you’d have to ask them!
love this lipgloss and the chocolate palette!!!
I’m new on blogger could you help me getting followers and comment? it would mean so much, I just need to improve and grow up! x
I love all of these new budget brands coming out! I’m loving MUR so far so I’m sure this will be just as fabulous!
LOVE the packaging! So many new brands have come out lately x
Kirsty
pearlsandsparkle.blogspot.com
I really like that nude palette! Looks like the two face chocolate palette!
alexgeorgie.blogspot.co.uk
I think it looks great, especially for those who don’t want to/can’t afford to fork out full price for too faced. The packaging is a little more laid back and fun compared to Makeup Revolution which is a little more grown up and simple, the funky packaging does attract the eye though. X
Kate | A British Sparkle
Can’t wait for swatches of the Chocolate palettes 🙂