As you’ll be aware, there has been so much new skin care recently that it’s getting harder for any brand to stand out from the crowd. I’m ashamed to say that I let my little box of The Hero Project products sit unopened for a while, but more fool me.
The Hero Project is a cousin of Medik8, so there is plenty of skin care knowledge behind it, but what’s immediately obvious is that the range (there are only currently two products) taps into the medium price, does-what-it-says-on-the-box trend. Think of Indeed or Deciem and we’re along similar lines.
Hyasoft Instant Moisture Boost uses multi-weight hyaluronic acid and vitamin B5; multi-weight is the important part here because although hyaluronic only penetrates so far, it requires different size molecules to do different jobs. Higher weight deals with moisture loss, mid-weight molecules give a shorter term moisturising effect to the middle layers and low weight molecules are said to go even further. In use, Hyasoft feels like gel-like while you move it over your skin, but in almost no time, completely disappears, so it’s not quite like a serum where you will physically feel it for hours to come. However, I’ve used it under my moisturiser as a belt and braces – my skin loves hyaluronic acid – so I’d recommend either as a serum replacement before cream or as an additional step.
The second product is Glow Drops; a dry touch facial oil with vitamin C and essential oils. Despite the dry touch claim, Glow Drops make your skin feel velvety and soft straight away, but crucially, not over oily. It’s way too early in my discovery of the product to say whether it gives a glow, but I do love the way it makes my skin feel.
Of the two existing products, Glow Drops is the one that makes the biggest tactile impression; Hyasoft feels like more of a leap of faith because it doesn’t leave behind a ‘slip’, but if you know that your skin responds well to hyaluronic acid then I think it’s a worthwhile addition to your skin care routine.
Where TheHeroProject has also tapped into a trend is with the pricing. Now that we know that good skin products exist without a hefty price-tag, in clear and simple packaging and designed to target specific issues rather than promising the world, both Glow Drops and Hyasoft are playing to the discerning skin care educated. We know, as consumers, what ingredients do in a way that we never did before, we’re savvier buyers and we have so much to choose from. Glow Drops are £21 and Hyasoft is £19. You can find both products HERE.
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